Rooted in tradition, Grown in Innovation
We offer Afro-minimalist homeware and lifestyle products to the global market by connecting artisans and independent businesses with the international diaspora, design enthusiasts, and eco-conscious consumers who appreciate the luxury of hand-perfected, sustainable artisanal pieces.
Our Ethos
Preserving Craft Through Storytelling
Artisan spotlighting and design collaboration are at the heart of our business and operations. We go behind the scenes with artisans, capturing their lives, crafts, and communities through cinematic short films. We preserve their artistry as a time capsule, presented with authenticity to honour their craftsmanship and legacy.
In-house design and Timeless Craftsmanship
Our homeware collections are designed in-house and crafted by skilled artisans. We house a number of carefully curated 19th and 20th-century collectors’ pieces, sculptural preservation of heritage objects and contemporary artworks, further celebrating the rich traditions of cultural craftsmanship while ensuring they continue to thrive in the modern world.
Our Vision
Empowering Artisans
Our mission is to empower artisans by providing better ownership stakes and job security while reintroducing craft skills training to the youth. We aim to achieve this by investing in essential infrastructure and developing arts education facilities within artisan communities, and through our local studios, providing graduates and young talent with the opportunity, space and resources to create.
Crafting a Greener Future
We are committed to giving artisans access to alternative, greener production methods and facilities, including low-emission kilns for sustainable ceramic production and wastewater recycling systems developed in accordance with guidance from the Environmental Protection Agency and National Standards Authority.
Our Story begins here
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